OUR MISSION
establish a standard of health & wellness in the community, by providing access to healthy and nutritious food, always
At the core of our mission is to provide delicious and healthy food while creating a like-minded community With our diverse range of menu options, including vegan and gluten-free options, we aim to cater to the diverse dietary needs of our customers
Welcome to another day in paradise where health is happiness
We are committed to USING high-quality INGREDIENTS
By carefully curating our ingredient choices, we ensure that every item on our menu delivers GREAT FLAVOR, WHILE ALSO REFLECTING OUR DEDICATION TO ETHICAL & SUSTAINABLE PRACTICEs
bY CHAMPIONING THE USE OF PREMIUM WHOLE INGREDIENTS AS THE STANDARD OF OUR VALUES, WE ARE ABLE TO CONSISTENTLY OFFER OUR GUESTS AN EXCEPTIONAL DINING EXPERIENCe, promoting A TRULY ATTAINABLE & CONSCIOUS APPROACH TO FOOD, THAT IS PART OF OUR EVERYDAY HEALTHY LIFESTYLE
conscious decisions & sustainable practices
OUR EFFORTs TO PRACTICE SUSTAINABILITY BEGIN AT THE CORE OF OUR OPERATION - IN THE KITCHEN
WE PREP ALL OF OUR FRESH FRUITS & VEGGIES IN-HOUSE. LEFTOVERS ARE PUT ASIDE FOR OUR COMPOSTING PARTNERS TO PICK UP AND TURN INTO FERTILE SOIL. THIS FERTILE SOIL IS THEN DONATED TO OUR LOCAL FARMERS IN THE COMMUNITY
partnering with LOCAL organizations IS A BIG PART OF OUR VISION TO CONSCIOUSLY BUILD A BETTER FUTURE TOGETHER, FURTHER STRENGTHENING OUR DEDICATION TO THE ENVIRONMENT
WE ALSO PARTNER WITH DIFFERENT ORGANIZATIONS IN THE COMMUNITY TO PARTICIPATE IN QUARTERLY BEACH CLEANUPS
click here to learn more about our sustainability efforts
OUR ROOTS
Pura Vida Miami stands as the premier wellness and lifestyle brand with locations in Florida and New York and has been transforming the way people eat since its establishment in 2012 by Founder Omer Horev in South Florida.
Pura Vida Miami has become a beacon of health-conscious living, offering a diverse menu of nutritious and delectable dishes. Omer and Jennifer Horev, the husband-wife duo behind the brand, have meticulously curated a menu that harmonizes nutritious and indulgent offerings. From raw acai bowls to superfood smoothies and clean chef-driven salads, each dish is a celebration of high-quality ingredients.
As we continue to expand, our brand remains committed to its founding principles of health and wellness. As part of our community culture, we actively engage in eco-friendly practices such as composting food waste and donating soil to local farms, exemplifying its commitment to a sustainable future. More than a culinary destination, we are a lifestyle brand that encapsulates the essence of a healthier and happier community.